Microsoft

Social strategy for the enterprise

760K+
yearly engagements
1.8M+
yearly clicks on posts
18%
yearly channel growth

Designed solution

Rational has been the strategic and executional arm of Microsoft’s Cloud + Enterprise Social and Blog team since 2015, growing from a team of two to over 30 embedded consultants, including dedicated social community managers, copywriters, graphic designers, data analysts, and campaign and event project managers. Working alongside our client, we’ve built the program from 13 to 80+ channels across five platforms, supporting 7.4 million active followers.

As our stakeholder needs have evolved, our team has continually transformed to meet program demands. From partnering with engineering to triage over 24,000 technical customer questions per year to building rich analytics dashboards showcasing the program impact, this is running social at enterprise scale.

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