Go to market, with speed and scale

campaigns per year
visits to partner websites
qualified leads delivered

Designed solution

Our client needed a repeatable, efficient process that enabled cloud partners to go to market quickly with an individualized customer journey and marketing strategy. Rational architected a lead gen campaign and content engine that was scalable, yet never cookie cutter.

Breaking partners into three categories, we created campaign-in-a-box tiered packages with increasing levels of digital touchpoints, duration, and lead gen volume. This easily understandable approach allowed partners to drive their own value investment, while ensuring all were equipped with a branded set of customizable basics—including a microsite, demand gen assets, social, email, and a marketing playbook.

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